Social media stars and charity campaigners LadBaby (aka Mark and Roxanne Hoyle) are releasing a reworked version of Bank Aid classic, Do They Know It’s Christmas with 50% of profits being donated to the Trussell Trust and 50% to the Band Aid Trust.
Food Aid will be released on 16th December, and will also feature financial expert Martin Lewis. LadBaby are the first act to be allowed to rework the iconic Christmas track.
Mark and Roxanne said:
“We never intended to release a fifth Christmas single but as ambassadors of the Trussell Trust we were not prepared to sit back and do nothing in a year when people are struggling more than ever.
“The Trussell Trust, which supports more than 1,300 food bank centres, has told us that the cost of living emergency has created a ‘tsunami of need’, as people struggle to survive amidst the soaring costs of living. With need outstripping donations for the first time in its history, we need to help ensure that food banks keep going this winter.
“Working households, families and disabled people are all really struggling.
“So, a few months ago we approached Bob Geldof and Midge Ure and the Band Aid Trust to ask permission to rework the most iconic Christmas track of all time ‘Do They Know it’s Christmas’. And we were truly honoured when they said yes! So today we are announcing ‘Food Aid’ to raise as much money as we possibly can for the Trussell Trust and the Band Aid Trust.
“We knew we needed to enlist an icon to launch this year’s campaign, and we’re so excited to announce that the people’s champion and fellow supporter of the Trussell Trust Martin Lewis is joining us on this year’s track. An exciting variety of yet to be announced musical collaborators will also be announced in due course! We HAVE to do whatever it takes to build a future where all of us can afford to go to sleep with a full stomach. We hope everyone can support us as much as they can!”
Martin Lewis said:
“When Mark and Roxanne contacted me out-of-the-blue to ask if I’d join them in Food Aid I thought they’d confused me with someone else. The nearest I’ve ever got to thinking about a Christmas number one is going to the loo on Boxing Day after too much orange juice the day before. Yet once I knew they were serious, and it was for the Trussell Trust, a hugely important charity I’ve a history with, I decided to give it a go, and do it with gusto.
“This has been a tough year for many, prices have rocketed. Advice charities and food banks are swamped. Deficit budgeting is becoming more common – meaning even after everything has been cut to the bone – people still have less income than expenditure. It’s going to be a tough winter, and things aren’t likely to ease much in 2023. So the need to help and support people struggling across the UK is profound. Hopefully this Ladbaby song and their lyrics will raise some cash and awareness.”
Mark and Roxanne have the record for the most consecutive Christmas No. 1s, including I Love Sausage Rolls and last year’s Sausage Rolls For Everyone, with Ed Sheeran and Elton John.
Emma Revie, CEO of the Trussell Trust, said:
“We are so grateful to LadBaby for their incredible support for a fifth year running. Between April and September this year, food banks in the Trussell Trust network provided 1.3 million emergency food parcels to people facing hardship. Soaring food and fuel costs are affecting us all, but for families on the very lowest incomes this crisis means so much more and more people are likely to need a food bank’s help. Food bank teams are working tirelessly to ensure help continues to be available. But ultimately, no one in the UK should need a food bank – all of us should have enough money for the essentials like food, clothing and heating. The support of LadBaby and the Band Aid Trust will help food banks within our network continue to provide the lifeline of emergency support for local people in crisis, while we work in the long term to end the need for food banks, for good. Thank you so much”
LadBaby – Food Aid is available to pre-order now.
You can also support the Trussell Trust by donating to our Emergency Fund Appeal, to help food banks keep going this winter.