Join our fight for a hunger free future

We’re joining forces with Walkers and LadBaby to spread a little bit of joy and get people into the spirit of Crisp-mas giving.

For the last two years, Ladbaby has been supporting our work with their sausage roll inspired Christmas number ones – and so this Christmas, we were thrilled when Walkers approached us with the ambition to extend their support by releasing sausage roll flavour crisps, with a 5p donation per pack* helping to work towards our vision.

Earlier this year, Walkers pledged £1 million-worth of support for our work to continue our fight against poverty and provide support to people most in need.

The LadBaby family has been on a roll (pun intended!) unleashing the power of sausage rolls to do good at Christmas with their hilarious sausage roll songs, giving all proceeds to the Trussell Trust. And this year they will take centre stage in Walkers Christmas advertising campaign!

Get a sneaky peek of the filming of the advert below…

…and don’t forget to donate!

Make a donation today

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* 5p donation to Trussell Trust applies to promotional single 32.5g, 65g and 5 multipack (5p in total) sausage roll flavour crisps only. Trussell Trust  © 2020 Reg. Charity in England & Wales (1110522) and Scotland (SC044246). Reg. Ltd. Co. in England & Wales (5434524).

Learn more about The Trussell Trust

About Trussell Trust

We support a nationwide network of food banks and together we provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK.

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Research and Reports

We want to end the need for food banks, so we advocate for a robust welfare safety net and secure incomes to make sure people can afford to eat.

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Latest Stats

Between 1st April 2019 and 31st March 2020, the Trussell Trust’s food bank network distributed 1.9 million three-day emergency food supplies to people locked in poverty.

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