Walkers case study

A sausage roll-themed Christmas campaign with Walkers and LadBaby raised funds and awareness for the Trussell Trust.

A packet of Walkers crisps with text The Power of Sausage Roll and the members of LadBaby in the top right hand corner

In response to the 2020 Covid-19 pandemic, Walkers and the PepsiCo Foundation donated more than £1 million worth of food and funds to help us provide support to people facing hardship.

Building on this success, Walkers continued its support with a sausage roll-themed Christmas campaign, teaming up with LadBaby, who has been supporting our work since 2018 with sausage roll-inspired Christmas number ones! This included releasing limited edition sausage roll-flavour crisps and donating 5p per pack* to the Trussell Trust.

The team at Walkers launched the sausage roll flavour crisps with an impressive advertising campaign that reached over 66% of all adults in the UK! And with the inspired ‘Sausage CaRoll’ advert receiving 2.5m completed views on YouTube and 453 pieces of press coverage.

The team released playful content across all social media channels, receiving a total of 10m views and 300k likes, and the campaign was further promoted with out-of-store digital displays and in-store point of sale marketing across large retailers and independents.

We loved working with the team at Walkers, here’s what Pippa Pennington, Senior Brand Manager, said about our partnership:

“Our partnership with the Trussell Trust was so worthwhile and inspiring. Working with them throughout 2020 and culminating in one of our most well-received Christmas campaigns ever, we were able to help people in need across the UK.”

*5p donation to Trussell Trust applies to promotional single 32.5g, 65g and 5 multipack (5p in total) sausage roll flavour crisps only.

Contact us if your organisation would like to work with the Trussell Trust.