Waitrose’s partnership with The Trussell Trust continues into its 7th year with a generous donation to fund the core costs of running ‘Eat Well Spend Less’ courses, allowing us to continue our work tackling the root causes of food poverty. Furthermore, Waitrose kindly continues its sponsorship of the ‘Tea for Trussell’ fundraiser, providing packs for members of the public to hold their own tea party in support of our work. Offering opportunities such as this are crucial to engaging the wider public in the fight against UK hunger.
As well as being a beneficiary of Community Matters online, we were extremely proud to be part of the Waitrose Christmas campaign for 2017 which focussed on putting community spirit at the heart of the festive season. For every copy of Anne Fine’s book ‘Let It Snow’ sold in stores, 50p was donated to The Trussell Trust. The campaign contributed vital funds to support our foodbank network and, accompanied by articles in Waitrose Weekend, it enabled us to communicate the issues of food poverty to a wider audience.
Permanent collection points in stores continue to help provide foodbanks in their local communities with a steady and manageable supply of food, as well as non-food items, all year round; 450 tonnes of donated goods were collected in 2017!
Tina Varns, Manager, Sustainability and Responsible Sourcing at Waitrose commented:
“We have worked with the Trussell Trust since 2012 and feel very proud to be working with an organisation that is tackling the underlying causes of food poverty.
“We were the first supermarket to host permanent foodbank collection points in our shops throughout the year, providing a steady flow of food to local people who need it most. In addition, Waitrose support The Trussell Trust through donations, Partner volunteering hours and as part of our Christmas campaigns. We were also delighted to support the charity’s More than Food programme with a focus on its ‘Eat Well Spend Less’ budgeting and cookery course”