McVitie’s, the UK’s number one biscuit brand, partnered with Tesco, The Trussell Trust and FareShare in the run up to Christmas 2017. From mid-November to early December 2017, McVitie’s, owned by Pladis Global, donated 10p from the sale of each box of McVitie’s Victoria Biscuits sold in 805 selected Tesco stores nationwide. The £50,000 proceeds from these donations were split equally between FareShare and The Trussell Trust, to help support our work towards ending food poverty.
Anna Nafalska-Veillat, Shopper Marketing Manager, at Pladis, said: “We’re thrilled to be working together with Tesco in partnership with FareShare and The Trussell Trust. Hunger relief is an important issue in the UK and we’re proud to be part of a programme that ensures essential foods get to those in the country who need it most.”