In April 2020, we launched a new partnership with Papa John’s and we’re thrilled to announce that their support has now raised an incredible £500,000.
By fundraising on their website for us throughout 2020, Papa John’s have been able to help us make sure food banks can continue to provide emergency support in their communities, as well as work towards building a better future – one where no one need to turn to charity to get by.
At Christmas, Papa John’s ran a stripped back advertising campaign and donated the extra money they would normally have spent on festive creative to us and Crisis. They also donated 50p for every festive meal deal sold, featured customer donation buttons at checkout, and provided dedicated advertising space on their website.
Thanks to the support of customers, the money raised during the Christmas campaign helped to bring the total amount generated through Papa John’s support for the Trussell Trust up to over £500,000!
Head of Corporate Partnerships, Sophie Carre, says:
“Our partnership with Papa John’s and their incredible support means we can continue to respond to the changing situation and ensure food banks continue to provide the lifeline of emergency food and additional support for thousands of people in crisis. It also allows us to move forward with our work to tackle the root causes of poverty and campaign for long-term change. Our goal is ambitious, and this support means we can work together for real, long-term change to create a better future.”
And Papa John’s say:
We have been really pleased with the amount we have been able to raise with the help and support of our generous customers. The Trussell Trust is a fantastic charity who we are proud to work with.
It’s time to build a better future, and we’re so grateful to have partners like Papa John’s standing alongside us and people facing hunger to create change. We look forward to seeing what the partnership brings in 2021!